There are always exceptions to the rule, but i think for the majority of the "average households" the observations hold true...and ALL of us at least do some of the examples
I do think that the guy that owns and runs his own business (or at least has a vested interest inthe company)has a different mind set. They think of things differently...its like a business karma. When they do business somewhere, they actually think of WHO is getting their business and who it really benefits...and the true value of who you do business with. They dont focus soleley on the price of the item that they walk out the door with
Most people dont think that way....and the majority wins and sets the landscape of business.
I've played both sides of the fence... I've shopped extensively to get the obsolute best price on an item and couldnt care less on who it came from....and I've done business with people that I trust and like and can count on and paid more for something I could have gotten for less
Customer service before and after the sale are great...and for some items they are paramount...but for others they play no role at all..... if i can buy a case of Mobil 1 oil at Walmart for $10 cheaper than at Autozone, why wouldnt I do that?
If I'm getting Lasik eye surgery, I'm sure as hell not picking the guy with the coupon in the penny saver
The general focus on bottomline price isnt going anywhere....its the big reason why the USA hardly actually makes anything anymore....adapt to the landscape or perish......
Focus on getting the customer the best value...... DSE is a great example...offer a good product and excellent support and exposure in the market....do it at firm non-negotiable higher prices but back up every penny the customer spends with you.
You cant offer dirt cheap prices on everything and great customer support and stay in business unless you are really big and have other profit centers ....and conversely you cant sell top of the line stuff and huge prices and do a ****ty job supporting your customer.