There are a few things Id like to see:
a) More emphasis on performance. For example, in this article
http://popularhotrodding.com/features/0406phr_owen/ you guys emote about how fast the car is. Yet you never actually tell us
HOW fast it is. Let's see some lap times. Perhaps a comparison between Owen's best time @ Laguna or Sears vs. GT1, GT2 or NASCAR? Sure he most likely wouldn't be faster, but it would ad some real nice insight into the quality of his build to see how close he is. Did a guy build a '98 Mustang to race in SCCA SoloII? Well, how's it run? Did a guy build a '55 Chevy drag car? How's it run? Don't just show me a nice paint job and give me his dyno numbers at the crank. Show me the end result of the total package. If possible, more, more, more track cars. There are tons of superbadass auto-x and open road racing machines that would be great to see in print. More go, less show.
b) More actual cost information. I think most of us would benefit from knowing how much stuff is REALLY going to cost us. Not only to purchase something, but to have it installed or dyno tuned. How much is it going to cost a
REAL consumer (not magazine guys or connected guys with sponsorships who get "bro-deals") to do a basic strip & repaint, install an 8 point cage or the like. Now I know labor cost vary. But it wouldn't be that tough to forge an agreement with a few shops (one in SoCal, St. Louis and Phili perhaps) who could provide an average cost estimate for purchase and installation of a given gizmo or service. Include the cost estimates in a sidebar along with a disclaimer that costs vary based one location and quality/depth of work contracted for and you will do all of us regular guys and a lot of the shops a favor. I'm sure most shops would prefer to answer one call from you than 27 from consumers in their area about pricing.
c) Test more stuff. I think it would be very helpful to the consumer to see how well a given car, individual part or system works against stock or competitors products. The more performance comparisons the better. I think your readership would be well served by you, and the other mags for that matter, taking on more of a role as consumer advocate in terms of exposing what does and does not work. Which companies do and do not serve their customers well. For instance, if you are going to do an article on a new product from Procharger, don't call them and say "Hi, this is Steve from Popular Hot Rodding and blah, blah, blah." Call them as Joe Sixpack from Temecula and see what kind of service and delivery they provide in addition to how well their stuff works.
I understand it puts you guys in a tough spot as a commercial entity to call into question the quality of service or workmanship provided by a current or potential advertiser. Or to say how great brand "X" is when brand "Y" just bought a full page ad. But, if said advertisers knew going in that they would be held accountable by you it would raise the bar for all of them in terms of doing what they do, and doing it well. Not that car porn is all bad, I enjoy perving out on a great looking car or product as much as anyone else, but there is an opportunity to provide much more than that.