Vic ---
They've got it right in the above posts -- except I would ADD some info...
A distributor has "X" amount of advance built into it. Since we don't know what you're using and or whether or not it's been modified etc.... "WE" don't know how much advance your distributor has... or doesn't have.
So setting it at 34* or 36* revving the motor up -- to 2500 or 3000 rpm -- will (should) max out your TOTAL advance (minus the vacuum advance since that is not being used at this point).
Okay -- when you drop her back to idle -- you'll note with your timing light - what that is at.
Lets say your distributor is bone stock - and you set it at 36* per the above instructions.... and at IDLE you're at 10* (so your distributor would have 26* of advance built in)..... well.... that might not be enough advance at idle given your "roudy" cam. I'm going to ASSume that your idle is around 800 rpms... This is just INFO that we need to diagnose and to help you figure out what's going to work for you.
An MSD distributor (I'm using this because I'm familiar with them) has advance "stop bushings" that come with them. I personally use the 18* stop bushing in mine... because that gives me 18* of total advance -- so if I set the engine at 3000 RPMs -- at 36* -- then my IDLE is going to be 18* less than that - or idle timing of 18* and that works well with a roudy cam.
NOW ---- there is also the RATE of advance.... and you can build yourself a little chart using a piece of paper showing you the RATE of advance that your distributor has:
Starting at idle - write down the advance
Bump the motor up 500 RPM - check the timing and write that down
Ditto - another 500 RPM - make note of the timing
Go 500 RPMs at a time -- until you've reached the MAXIMUM timing
This is all easiest using a DIAL BACK timing light....
Now with your "chart" you just built - you can see the rate of advance.... This is important because it has a lot to do with how the motor will perform... not fast enough rate and the motor is a dog -- too fast and she'll ping...
MSD's come with different springs -- and they have various charts showing different rates of advance -- you choose a "rate" based on your info of the car - and use the combo of springs in the chart that matches your application. It ain't rocket science and you can get 'er pretty close using some common sense and "our" help.... there's lots of guys on here with the experience to get you going right.
If you have a stock distributor -- posting up your "RATE" of advance -- Your total timing - and your idle timing ---- "we" can look at those results and help to guide you how to best proceed.
But for right now - the total timing has to be set -- because you can damage an engine with too much timing (or too little but too much is worse)... So go do your work and post up the results.... and we'll all be able to see what's going on.