Market Research: New Tire Line

[DriverzInc]

Hi Gang,

Driverz Inc works very closely with some of the biggest names in tires. One of which has asked us for help with development of their new tire lines in the coming year. They asked that I do not reveal their name although I can tell you they are in the top two of tire brands we sell and recommend. They have some questions, and I thought this crowd is the perfect arena to ask. Below is the email I received:

"Hey, maybe you can help me out a little bit.

We are doing some market research on a (tire) and want to know some market info.

This new (tread design) which wont be out for like a year, is going to be targeted towards the Muscle car market (New and Old).

One of the biggest things for us to decide is tread pattern, Directional or Non-direction? Are domestic guys going to appreciate the additional benefits of a non-directional tire or do they only think that Directional is the way to go?

Take some time and let me know what you think.

If you could post your thoughts on what it is you look for in a tire package for your hot rod, whether it be height, aggressive tread design, directional, non-directional, etc., I'll forward the info to them.

Thank you for your time and help in advance,

[98ssnova]

Will the non-directional have the performance of the directional tire and is this more of a racing tire or street tire?

[rwhite692]

Directional, yes.

And I have always liked the tread design of the original BFG TA/KD.

[XcYZ]

I moved this to the Open Discussion to get maximum exposure.

This is a pretty big deal from one of the big names in the industry. This is a chance to directly influence future product that is aimed squarely at us.



I agree with Rob. I like the directional look.

[youthpastor]

non-direcitonal

[FASTRC5]

17" and 18" redlines would be cool.

[Rybar]

Originally Posted by rwhite692

Directional, yes.

And I have always liked the tread design of the original BFG TA/KD.

Yes I agree and that is exactly why I bought mine.