Market Research: New Tire Line

[DriverzInc]

Hi Gang,

Driverz Inc works very closely with some of the biggest names in tires. One of which has asked us for help with development of their new tire lines in the coming year. They asked that I do not reveal their name although I can tell you they are in the top two of tire brands we sell and recommend. They have some questions, and I thought this crowd is the perfect arena to ask. Below is the email I received:

"Hey, maybe you can help me out a little bit.

We are doing some market research on a (tire) and want to know some market info.

This new (tread design) which wont be out for like a year, is going to be targeted towards the Muscle car market (New and Old).

One of the biggest things for us to decide is tread pattern, Directional or Non-direction? Are domestic guys going to appreciate the additional benefits of a non-directional tire or do they only think that Directional is the way to go?

Take some time and let me know what you think.

If you could post your thoughts on what it is you look for in a tire package for your hot rod, whether it be height, aggressive tread design, directional, non-directional, etc., I'll forward the info to them.

Thank you for your time and help in advance,