How is the magazine business?

[MarkM66]

Originally Posted by jcal87

X2

Nothing against you Steve because i don't know what context you meant it in.I just agree with the point hes making.

I don't agree with his point. My old Nova and pleanty of others prove it wrong.

[Mick Mc]

Just rambling here...


I subscribe to quite a few magazines, but the check goes to (in one instance) Palm Coast FL to a mail drop. My guess is that the magazine sold it's subscription revenue off. The magazine does not care if I subscribe or not.

I get one or two magazines in the digital only format, its OK but not my favorite format, I won't do it again, no matter what Marty says.

The magazine is based on an 'add revenue model', that would answer why Air Ride has been on six covers in 18 months. Not bashing Air Ride here, those guys are cool and they make great products, but if those guys have 1/3 add pages in 10 or 20 magazines and each add costs five grand the revenue is just a math equation. If they spend alot of money and want to be on the cover, it looks like they have it figured out. BUT all of that advertising they have sold ALOT of product too.


So if you want to help the magazine, buy add space.

If you want to be on the cover, buy add space? Maybe, but not a sure thing.




I want the magazines to survive, so they need to give us more stuff or content. I've seen photographers take 400 shots during a photo shoot, so put a few FULL SIZE on the web site. There needs to be more content if you're going to survive in the future. Maybe then we can read all of the writers thoughts on a certain car, not just the 1000 words that the editor asked him or her to write.




Mick

[jcal87]

Thanks Steve. That's puts things into better perspective for those of us who worked their ass off for years on their own garage floor to build every part of their own car hoping one day that it might come out good enough to be featured here on a killer site like Lateral-g.net. Some of us don't have the resources to send their car off to the body guys, or the suspension guys, or the engine guys, or the audio guys, or the interiors guys, etc, etc, so we end up doing the work ourselves with less equipment and experience than the professionals we could have cut checks to. Or, maybe we do have the resources but want to do it on our own because we're just plain stubborn or a little too proud. As a result, our cars end up being only good enough to make it in online features. There are a few do-it-yourselfers out there that transcend to another level and deservedly make their way into a magazine, but for the most part, most of us average joes will just remain in the "featured-online" category. And for some of us, that'll be good enough.

Anybody can get there car in a magazine if they cut enough checks to the right people.

MarkM66 Quote:
Originally Posted by jcal87
X2

Nothing against you Steve because i don't know what context you meant it in.I just agree with the point hes making.

I don't agree with his point. My old Nova and plenty of others prove it wrong.

His point is if you have the finances anyone can send there car off to someone and have something incredible built worthy of a magazine.So if you don't agree with this please prove me and him wrong and explain how this is not true.

[MarkM66]

Originally Posted by jcal87

His point is if you have the finances anyone can send there car off to someone and have something incredible built worthy of a magazine.So if you don't agree with this please prove me and him wrong and explain how this is not true.

Again? Ok. It goes both ways. Yeah, those kinds of cars get in the magazines, but plenty of non pro built non big buck cars get in the magazines too.

[chr2002ca]

Well, I did mention in my rant that some home builders do occasionally get their cars featured in a magazine, but for the most part, magazines mostly feature high-buck rides or sponsor's/vendor's rides. Of course, I don't have a problem with that because I understand that they have a business to run and we all hope they'll stick around. I guess the main point I was trying to make is that I don't think it's true that 'anybody' can get their ride featured online if you also couple that remark with the comment that getting your car featured in a magazine is on a whole different level. I don't think the cars that are featured on websites like this should be pointed out as 'anybody could have done that'. I don't think that's quite fair to the folks who spent a lot of time building their cars and were stoked when their car was featured online. If someone wants to argue that this point of 'anybody can get their car featured online' is actually true(the argument is there), then it can also be argued that 'anybody' can get their car featured in a magazine if a person spends enough money, or sends the car to the right builder, or knows the right person in the publication business and so it shouldn't be considered as something 'extra special'. I'm a huge fan of magazines and I subscribe to about 6 of them, constantly purchase them at the newsstand, and I always will. However, if someone says "I got my car in a magazine", I don't really pay much attention to that remark unless I also hear from that person that they built all or most of the car themself. If I hear that, then I'm like, "You da man!".

[69MyWay]

Originally Posted by youthpastor

ahh but there will always be bathroom reading material...

Yep...job isn't finished until the paper work is done!