pro touring magazine

[XcYZ]

How could I forget the photography? Hunkins is amazing. Wes Allison also does an incredible job (I think he's a freelance photographer?). I wonder how many covers he's shot for Hot Rod? His motion photography is the best there is in the automotive world.

[Steve Chryssos]

Twist has grown to the point that I just quit my day job in motorsports print publishing. I couldn't be happier. When it comes to niche markets such as the automotive aftermarket, print publishing industry sux. Out in the real world, if your title doesn't pull at least 200,000 actual readers per month, it gets swept under the rug and stomped on. The only magazines with real clout are the ones that women buy on the supermarket checkout line. The magazine distribution industry is imploding. That's why it's so difficult to find your favorite titles on the newsstand. No love. Popular Hot Rodding has consistently lost circulation ever since Primedia messed up and then pulled the plug on PHR TV. Circ approached 200,000 then. Latest ABC statement has PHR at 122,000. But the ad rates continue to go up. No one is happy.

Cable TV started the decline of small niche magazines and the internet is the grim reaper. For a tiny segment of the hot rod industry, there is no hope for a pro-touring only magazine. I estimate that there are no more than 20,000 pro-touring enthusiasts in a total aftermarket populace that runs in the millions. That's tiny.

THIS right here--Lateral-g.net--is your "pro-touring only" magazine--one of 'em. It just looks different. It is printed on a different medium. New millenium. New medium.

[JohnnyGMachine]

.........yeah I remember Steve and I kinda discussing this issue before. As much as a lot of us on here would buy it would there be even 100,000 subscribers? Like Steve is saying probably not. OK, thread over, next! LOL!
Maybe PHR could do a once a year Pro-Touring issue that compiles all the G-Machine features and tech? Liek a Popular Hot Rodding Presents...Just a thought.