ididit Launches A New Logo and Website!

ididit launches new website and logo

TECUMSEH, MICHIGAN: Continuing the legacy of providing the finest driving experience for customers, ididit has launched both a fresh modern logo and an all-new website at, providing a library of resources for dealers, installers and drivers.

The new company logo artistically marries ididit’s historical legacy and modern innovations to create a clean, forward thinking look.

The new ididit logo, paying homage to their steering columns.

Featuring a consumer-oriented, fully-stocked Tech Center and an expanded Dealer Resource module, ididit’s new site reaffirms their commitment to top-tier customer service.

The new ididit Tech Center, one click away from any page, features nearly 50 useful Tech Tips covering both general and model-specific topics, a growing library of video tutorials and exclusive content, downloadable instructions for every ididit product, custom column diagrams, and a well-organized presentation of FAQs. Additionally, the new site boasts dedicated product pages for ididit’s vast catalog while featuring a complete spec list, special notes plus recommended and applicable accessories for each product.

“Whether our customers are working on their vehicles at night when our customer service lines are closed, or are pushing against a hard deadline in the shop, they will have the greatest compilation of resources available at their fingertips,” stated Marty Waterstraut of ididit. “We are proud to have online resources available to our customers as refined and easy to use as our industry-leading steering columns.”

Dealers logging into ididit’s new website will gain access to a wealth of materials, including product photos and ididit marketing materials, to help them consistently meet the expectations of ididit’s distinguished customers.

Check out ididit’s brand new image for yourself by visiting our website