For many automotive companies, preparing for the annual SEMA Show in Las Vegas is a year-long job, with research and development, prototyping, testing, manufacturing and finally, debuting a product or concept after months of investment. For manufacturers like Chevrolet, the process is similar, although instead of one product or idea, it's dozens, and instead of them being … [Read more...]

The final day of SEMA 2016 has come and gone and the highlights were nothing but impressive! But we don't have to tell you that. After all, it is SEMA and we've come to expect no less! Check out some of the best features of our fourth and final day at the show below! The amount of innovation seen at the annual SEMA Show is always impressive, but this year, it seemed to be … [Read more...]

SEMA 2016 has been amazing so far, and with each day comes more and more beautiful builds to be discovered. So we'll get right to it for day three of four! Though the show is massive this year, by Day Three, we'd pretty much seen it all, or so we thought. Then we found what has been dubbed “OPTIMA Alley”-- the alleyway between the Convention Center and the Westgate Hotel that … [Read more...]

With opening day of the 50th Annual SEMA Show in the books, we hit the Las Vegas Convention Center for Day Two, expecting nothing but more amazing builds and new products to see, more awards to be announced, and even more people hitting the show floor. We weren't disappointed. To kick off the day, SEMA announced their Top 10 Finalists for the 2016 Battle of the Builders … [Read more...]

It's that time of year again when the masses descend on the Las Vegas Convention Center for the annual SEMA Show. This year marks the 50th anniversary of the event and it got off to one heck of a start! The first day of the SEMA Show is always exciting. Not only is everyone involved anxious for the show to kick off, there are also vehicle and product unveils to be done, press … [Read more...]